The research finds "consumers are five times more likely to switch banks because of hidden fees than security concerns." Sullivan quotes Garner researcher Avivah Litan:
"...Banks make the biggest deal about security and how they protect your accounts and spend a lot of money advertising that ... but what people really care about is fees.
Also surprising: the customer churn these fees generate. "When you have one in five customers leaving a bank because of excessive fees, that's a huge customer service cost. They must be making a lot of money from excessive fees."
Among Sullivan's "Red Tape Tips": Investigate a credit union near you.
Read Sullivan's complete MSNBC "The Red Tape Chronicles" blog post here.
No comments:
Post a Comment